As we all know, we are currently so much influenced by new technologies that we live in a digital world. In such a situation, if you do not know what Digital Marketing is, then perhaps you may be a little behind others.
I am saying this because we have to move along with our changing era; otherwise, we will be left behind. Moreover, this also applies in business. Those days have been passed when people used to go from door to door and sell their products.
This strategy is difficult and impossible to follow in today’s changing world. Because it wastes much time and it is almost impossible to reach so many people in such a short time.
In such a situation, Digital Marketing is a great solution for marketing your products. Due to which companies can reach their target customers in a very short time. If we talk about the last few years, we will find that the nature of advertisements has changed a lot.
Earlier, people used to run their advertisements in such a place where most people could see, such as TV commercials, radio, hoardings, and many other mediums. However, this strategy is no more effective now because you will get the most crowd in today’s world, then that place is Social Media or the Internet.
In such a situation, if you have to reach your advertisement to millions of people at once, then you will have to leave the old traditional marketing methods and join your hands with Digital Marketing.
Get to know about this new concept of Digital Marketing and how it can benefit your business. Then what is the delay? Let us start and know what this digital marketing is and how it works.
What is digital marketing?
Digital Marketing is the amalgamation of two words Digital and Marketing, here Digital is related to the Internet, and Marketing is related to Advertising. Digital Marketing is a way in which companies market their products through digital media and technologies, which is quite different from the traditional way.
Here Digital Marketers have to experiment by preparing different marketing campaigns to sell a company’s product. They have to analyze these marketing campaigns, how people like things more and which do not.
They also have to see that people see more of anything, what attracts their attention more to themselves, and what they buy. To run these digital campaigns, they use various digital mediums like mobile messages, mobile apps, podcasts, electronic billboards, websites, email marketing, and other channels.
Digital Marketing is like a big umbrella within which all our online efforts are absorbed. In this digital business, mainly Google Search, Social Media, email, and other websites are used to connect with more and more people.
The reality is that nowadays, people spend most of their time online compared to earlier times. That is why the current business model has also changed greatly, so now people are not using offline marketing much, but now online marketing is proving to be more effective.
Because now the true meaning of marketing is to connect with the right audience in the right place and at the right time. That is why you have to think about meeting these people to increase your business. Moreover, the answer is online.
Why is Digital Marketing so important?
Now it comes to why this digital marketing is so important. So I want to tell you that today’s digital media is so open that everyone has many sources of information today. They can get any information at any time and in any place. Now the days are no more when he used to depend on text messages, and he could see the same thing about which marketers used to inform him.
As this digital media increases day by day, more entertainment, news, shopping, and social interaction are happening. Nowadays, consumers listen to the company’s words, but they also identify good and bad and collect information from others.
Nowadays, they want to trust a brand that they can trust, understand the needs of companies, and show them things according to their needs that they can buy later. Customers are not interested in extravagant shows, and they want brands that they can trust and live up to their expectations.
Challenges that Digital Marketers have to face
1. Multiple uses of digital channels
Consumers use many digital channels in their different devices in many ways, for which they have to use different protocols, specifications, and interfaces. Therefore, it is impossible to interact with them properly in favor of Digital Marketers.
2. Increasing the intensity of the competition
Digital channels are much cheaper than other traditional media, making it easy for people of any business size to use them. That is why it is not so easy to get consumer attention now.
3. Increase in data volumes
Ultimately consumers leave behind many data in any digital channel. It is not easy to handle these data. Finding the right data with those data volumes is also a big challenge.
What are the Main Assets and Tactics of Digital Marketing?
Here we will learn about some such assets and tactics of Digital Marketing, which you may also know.
Assets of Digital Marketing
- Your website
- Your Blog posts
- Ebooks and whitepapers
- Infographics
- Interactive tools
- Social media channels (Facebook, LinkedIn, Twitter, Instagram, and many others)
- Earned online coverage (PR, social media, and reviews)
- Online brochures and lookbooks
- Branding assets (logos, fonts, and many more)
Tactics of Digital Marketing
Here we will discuss some of the tactics of Digital Marketing.
- Search Engine Optimization (SEO)
SEO is a process with the help of which the website is optimized to have a better rank so that good organic traffic comes automatically on the website. Along with this, it should also show first in the search result.
- Content Marketing
Creation and promotion of Content Assets so that brand awareness, traffic growth, lead generation can be done in the right way.
- Inbound Marketing
Inbound marketing itself means a ‘full-funnel approach in which online content is used to attract, convert, close and ultimately delight your customers.
- Social Media Marketing
In this marketing, your brand and your content are promoted in Social Media Channel so that brand awareness drives traffic and leads to increased business.
- Pay-Per-Click (PPC)
PPC is such a method to drive traffic towards your website in which you have to pay money to your publisher if your ads are clicked. A very popular PPC is Google AdWords.
- Affiliate Marketing
Affiliate Marketing is performance-based advertising in which you get a commission if you are promoting someone else’s products and services on your website.
- Native Advertising
Native advertising is called those advertisements that are mainly content-led and featured in other platforms along with any non-paid content. BuzzFeed’s sponsored posts are a good example of this type of advertising.
- Marketing Automation
Marketing automation is called software, or any other tools are used for marketing promotion so that some repetitive tasks such as emails, social media, and other website actions are automated.
- Email Marketing
Companies use email marketing to communicate with their audience. Email is used to promote content, discounts, and events.
- Online PR
Online PR is a method to secure online coverage from digital publications, blogs, and other content-based websites. These are similar to traditional PR but only in the online space.
Is Digital Marketing used in all businesses? B2B and B2C?
Digital marketing works in any business and any industry. No matter what your company is selling, with the help of digital marketing, you can understand your consumer, understand their needs and finally create online content according to their needs.
- For B2B
If your company is B2B, then the main work in your digital marketing will be about online lead generation, in which finally you will have to talk with a salesperson. For this reason, your marketing strategy here should be such that you can mobilize maximum quality leads to your salesperson via your website and supporting digital channels.
- For B2C
If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customers without any salesperson.
For this reason, you do not need to focus much on lead generation, and rather you should be more focused on the journey of any buyer, which he can easily migrate to your website and finally make his purchase which is why platforms like Instagram and Pinterest are more valuable for B2C companies than business-focused platforms LinkedIn.
What are the Benefits of Digital Marketing?
With digital marketing, marketers can see accurate results in real-time compared to any other offline marketing method. If you have ever advertised in a newspaper, you must know how difficult it is to say how many people have seen your advertisement. Even knowing this is not possible. Whereas in the digital market, this work can be done very easily and correctly.
Here I will try to explain to you guys by giving some similar examples.
Website Traffic
With the help of digital marketing, it is very easy to know exactly how many people have seen your given ads. In this work, we can use any digital analytics software. With this, you can also know from which source the maximum traffic comes to your website, and you can work accordingly.
Content Performance and Lead Generation
Here, you can imagine creating a product brochure and sending it in letterboxes to people. So here you will come across the same problem once and for all that you will not know how many people have opened your product brochures and some have not.
If you had a brochure on a website, you could easily see how many people have opened and read your browser. Here you can know about all these things in a good way.
Attribution Modeling
This is a very great and effective way in which you have to use the right tools and technology to trace all the actions of your customers. We call it to attribute modeling because it allows us to know the trend and how people research a product. With this, you can know which area you need to work harder and why. With this, your sales will also increase to a great extent.
What type of content would be right to create?
What type of content you will create depends on the needs of your audience, what kind of content they need in different stages. You have to understand the goals and challenges of your audience and how they are related to your business. Your goal should be that your online content at the basic level should help them overcome their challenges.
Here I want to tell you about some important things to know about the mindset of a buyer. Here I will tell you people about some stages, about which it is very important for you to know.
Awareness Stage
- Blog posts
This is very important to increase your organic traffic. If it is paired with Strong SEO and keyword strategy, it can prove very helpful for you.
- Infographics
They are very shareable, which means that you have more chances to share this type of content on social media.
- Short videos
Again, these are highly shareable content that, if given a place in a platform like Youtube, helps a lot in reaching your brand to as many people as possible.
Consideration Stage
- Ebooks
This is a very good way to get a lead generation. It is much more comprehensive than a blog post or infographic, meaning any visitor can give you their contact information in exchange for this.
- Research reports
These are very high-value content pieces that are very useful for lead generation. Research reports and new data are very important for your industry because the media and press often choose them.
- Webinars
These are very detailed, interactive forms for any video content. Webinars are a very effective consideration stage content format because they are more comprehensive than any blog post or short video.
Decision Stage
- Case studies
If a detailed case study of your website is made, it is an effective form of content for your buyer as it positively affects their decision.
- Testimonials
If case studies do not fit your business properly, then short testimonials are a better alternative for your website. With this, people will know about your website and its products comprehensively.
