The 10 Key Advantages Of video marketing
why use video for business?
Your customers are watching more video
The statistics prove that your target audience is watching video, which is probably the only benefit you need to hear: 92% of B2B prospects consume online video 4 billion videos are watched on YouTube every day About one-third of shoppers will purchase a product after viewing a video ad.
Video ads convert sales
The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%.
Give People What They Want
When people considering buying something and want to explore their options, consumers use a variety of methods. Such as using a search engine, visiting a company official website, looking at websites and product review, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.
People share video
Those who view a video ad and find it interesting or valuable will share it with their followers on social media. In fact, more than 700 videos are shared by Twitter users every minute. This phenomenon can increase your video’s exposure exponentially.
Video ads do well among mobile users
The number of people watching videos on mobile devices continues its upward climb. One interesting statistic for companies distributing video is that 88% of short pieces, around 30 seconds, are watched through to the end on mobile. The same isn’t true for those viewing the ad on a computer.
Best Tool for informing and educating
Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.
Search engines love video
The biggest search engine companies put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Distributing videos via social media, posting them on blogs and embedding them on your website increases the likelihood that your target audience will find you when searching for relevant information.
more information in a short time
You can say more in a shorter amount of time on video as compared to text. Video is more engaging to the senses, so it can convey more information by showing and telling at the same time.
tells your story better than other medium
The emotional impact of video ads is significant. You make a more solid personal relationship when you’re storytelling through sight and sound, connecting a viewer’s emotions to your product or service.
more insights of your audience behavior
The video ad network, provide statistics that enable you to understand how your content performs. Knowing the audience behavior and reaction on your video ad views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.